How can you price your product so that your customer believes they’re getting a lot psychologically? It affects your decision to buy when people see the difference between your normal and sale prices. It creates the idea that they get a terrific deal by having a “normal” price listed. All this value is obtained at a price far below “normal.” People like to think that they have a deal, and by listing both their standard and selling prices together, the value they get for their cash is highlighted.
For instance, write down the price, “Only $197 — today only $97!”
You can also find reasons for listing such discounts. These reasons can also be stated alongside the discounted price. These could be things like a special holiday, closing of inventories, special prices at the end of the year, managers, etc. Any reason works, making it appear to be a legitimate deal to be used by customers.
Recall that people love a deal. So check out a lot when you list your “normal” value next to the selling price (“Normally $197 — only $97 today!”). Also take special deals names into account only for a reason (such as a vacation discount or manager special)
See this book for other great price strategies and unknown marketing tricks: After $100 million in sales for over 20 years, 50 marketing tips and tricks learned! ..
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