Offering a gift with a purchase of a certain amount (or simply with a particular item) is a beautiful method to inspire customers to buy from you and urge them to spend more per sale if they are limited in their spending. Making your free present a sample of other items you want to sell, or a new product you want to encourage your consumers to try so they may buy in the future, is a beautiful way to take this technique a step further.
Beauty businesses, for example, utilize this technique frequently and well, giving a variety of sample size beauty items in a nice looking case when customers spend $50, $70, $100, or more in a single transaction. Not only does the free gift encourage customers to purchase more beauty goods in one transaction. However, it also enables them to provide new products or services to clients who may not have bought them before without having the opportunity to check them out first.
Offering a free gift in exchange for joining up for a monthly membership program as an upsell was a spin on this technique that we utilized with great success in creating a couple of seven-figure enterprises. It resulted in a significant rise in conversion rates (by many, many times over). The objective was to have the bonus’s perceived worth be greater than their entire investment for the first month. This helps them feel as if They’re getting a no-brainer offer that they’d be foolish to refuse, and it puts them into your recurring money machine, where many of them opt to stay and make you even more money in the long run. Even for a digital membership club, the incentive must be of genuine value to them, which is why we frequently offer a tangible object as a bonus.
Consider what you may provide consumers as a free present if they spend a particular amount in a single transaction. If you make those goods your gift, this motivates your consumers to spend more each transaction and provides you with the opportunity to attract customers to try new products. Alternatively, add a twist to the technique by including a gift with purchase any product you wish to promote. Even as a bonus to entice people to join a recurring membership site (physical products can work well here for a bonus even if the main offer is digital).
Check out this tool for additional fantastic suggestions on how to boost your profitability and generate more money from your sales funnel: Free Funnel Builder & Analyzer from BizFire.
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