Giving Dog clients a guarantee is a fantastic approach to make it easy for them to purchase. It removes the danger from their purchase by giving them away if they don’t like the goods. It also offers customers psychological confidence in your product – after all, why would you issue a guarantee if you weren’t confident in it? To be clear, before you slap a fantastic warranty on your product, make sure it’s excellent!
If you own a dog mattress firm, for example, you might provide a guarantee that says, “Try our mattresses risk-free for 30 days — In the unusual event that you’re not 100% happy with your mattress, we’ll refund 100% of your money.”
It’s frequently wise to be a little more lenient with your assurances. You’ll only promote chargebacks, irritate your consumers (possible future buyers), and so on if you have ridiculous small print or conditions for claiming the return. So to some extent, being pleasant and laid back pays off.
So try providing a guarantee that removes the customer’s risk from the purchase (but make sure you have a high-quality product that you’re prepared to stand behind). Make your promise solid and obvious, and the number of additional sales should far outnumber those who take advantage of it.
For more sales advice, check out his book, 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years.
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