As a motivator in business and in life, a sense of urgency may be quite effective. If you want to leverage urgency in your dog business, consider giving limited-time discounts, especially those that last no longer than a few days. Also, if you have an e-mail list, send them a lot more reminders about the deadline on the last day. Then, on the final day, you’ll usually get the majority of your sales! Another excellent method to reinforce this is to use countdown clocks. The concept is comparable to furniture retailers that constantly seem to offer weekend deals… however, if you think there is a good deal now, you’re more likely to buy it than if you think there will be later. A limited-time offer can get your dog clients off their duffs and moving.
People who join up within the following three days will receive discounts on the overall fee, or a certain number of personal training sessions as an added bonus in a gym, for example. Having a deadline generates a feeling of urgency, which encourages customers to buy who may have otherwise been on the fence.
Over the years, we’ve refined a limited-time-offer approach we call the 3 Day Money Maker or the 1, 2, 3 Limited-Time Offer. It’s especially useful if you have a mailing list and can e-mail people from that list about the special offer.
See how it works below! For three days, you create a limited-time special offer (ideally, it’s a huge discount like 50% or a big bonus). Starts on Thursday or Friday and ends at midnight during the weekend (either Saturday or Sunday night). A single e-mail announcing a special offer is all that has to be sent out on the first day. Afterwards, you inform them that the promotion expires at midnight on X Day (three days from then). There will be some early sales, but not a lot. They will receive two emails on the second day, one morning and another afternoon or evening.You’re likely to get very few sales, if any at all, but that’s fine. During the third day, the actual magic begins to unfold. This is especially important for products with an expiration date of 3 days or less, you’ll send them three emails: one in the morning and two more between mid-afternoon and evening. “Final Warning” or only a few hours left to save 50%- The Deal Ends in a Couple of Hours” (they don’t have to be precisely that, but you get the basic concept of making it sound urgent) are all examples of subject lines that raise the sense of urgency.
Most sales occur on the penultimate day, especially in the final hour or two of the special deal. If you can, think about how you can offer a limited-time discount to consumers. People are more likely to buy when they feel a feeling of urgency. If you have an email list, keep reminding them of the deadline, since most sales will occur in the last few hours before the deadline.
There are several ways to grow your business. To develop your firm, you have a number of options. Sales of $100 million over 20 years have taught us a great deal about marketing.
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