How things are portrayed and the words we use to outline circumstances can immensely affect how we consider a situation. Similarly, saying, “I cut my finger. However, there’s just a little blood” versus, “I cut my finger, and there’s blood all over the place,” paint two altogether different pictures. The words you use to depict your valuing can have a significant effect on your deals. Something as little as putting “just or only” before your price can increase your sales.
For instance, if your value point is $97, instead of state “Just or only $97.” Psychologically, by putting “just or only” before the price, you are making little of the cost, inferring that it isn’t substantial and is a decent arrangement.
While it might appear to be minor, small changes can hugely affect conversions. How we “frame-up” and train our clients to consider our pricing can impact their purchasing choices. By utilizing “just” before your cost (e.g., “Just $97” versus “$97”), it mentally infers the worth you are getting is more prominent than the modest quantity you are paying.
For additional tips and tricks on increasing deals, promoting techniques and approaches to get more cash flow in your business, look at this book “50 Marketing Tips and Tricks Learned After $100 Million in Sales Over 20 Years!.”