How items are described and the words that we use for situations can greatly influence the way we think about a scenario. Just as I say, “I have just cut my finger, but there’s only one small amount of blood” versus, “I’ve cut my finger and everywhere blood is there,” paint two very different photographs. Just putting the word “only” before your price can make your sales even smaller.
Although it might appear to be minor, small tweaks can have a significant impact. How we “frame” our customers and train them to consider our prices can influence their purchasing decision. When you use “only” before your price (for example, “only $97” versus “$97”), it means the psychological value of your income is higher than the small sum you pay.
See this book 50 Marketing Tips and Tricks After a total of $100 million in Sales Over 20 Years for more tips and tricks on increasing sales, marketing strategies and ways to gain more money.
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