Go to the leads instead of waiting for them to come to you! Instead of passively hoping that customers will come across your store and make a purchase from you, go out and actively seek out prospects. Many people create an opt-in or squeeze page and wait for leads to sign up or contact them.
On forums, Q&A websites (such as Yahoo Answers or Quora), and social media platforms like Facebook and Twitter, search for questions that are being asked that are pertinent to your business’s services.
Take a moment right now to respond to those questions, being sure to put value first. This will increase your company’s visibility, establish you as an industry leader, and help you develop trust with potential clients, which could lead to some sales. Due to the fantastic information and value, you have already offered in your response, individuals are more likely to go to your site.
For instance, if you offer SEO services, search for inquiries on the best approaches to website optimization. Then you may reply with something like, “Here are 3 tips I’ve found to be effective.. (insert your tips here). If you want additional details, you can click on this link to read an article I produced that lists 17 tried-and-true strategies to boost your search engine optimization. I help individuals with their SEO through information and by taking care of everything.
If you were a chiropractor, another example would be to discover folks complaining about back discomfort and give them a few suggestions you believe would be helpful, followed by an invitation to visit your office for a free initial adjustment or consultation.
Alternatively, if you were in the weight loss niche, you could find people who were asking questions about the best ways to lose weight, provide them with a few pointers, followed by a link to a more extensive post or video on your blog where you mention even more suggestions. You might also include an offer to sign up for a free newsletter in this more extended piece of content to entice people to click through to your main request.
Last but not least, as an incredible technique to go to leads rather than waiting for them to come to you, I chose to become an affiliate for several diamond sites when I first began out online (where I would earn 5% to 15% per sale made through my link). I would look for leads on the internet from people enquiring about diamonds, attempting to determine whether they had discovered a decent deal, etc., and then make an offer to perform a free analysis for them. At the time they made the transaction, commission. All the while trying to help them, he pretended to be a genuinely wonderful guy (even if I mentioned that it was an affiliate link). All this while appearing to be a perfect guy trying to help them out (even if I said it was an affiliate link).
Never undervalue the effectiveness of approaching leads directly rather than waiting for them to come to you. It’s crucial to remember that this isn’t limited to using consumer leads. The same techniques can be used, for example, to identify companies to collaborate with and then aggressively approach them to close a transaction. Or even reach out to potential media contacts to ask if they would be interested in publishing an article or story on a subject connected to your speciality in which you are an authority. You can finish this in as little as an hour or two per week while still being advantageous to your business.
Although you can manually scan the internet for leads, if you are committed enough to this strategy, there are programs like WebFire.com that can assist you in this and other ways.
Instead of waiting for leads to come to you, seek them. Look for questions being asked that are pertinent to your offer on discussion boards, Q&A websites (like Yahoo Answers), and social media platforms (like Facebook, Twitter, etc.). Give valuable responses to such queries to broaden your exposure and generate some business.
You can check out a trial of WebFire’s tools here and get a special discount if you need assistance getting leads interested in what you offer! Web Fire
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