It can be great to sell digital products like e-books or videos (or even services), as they often have significantly higher margins than physical products. However, the physical products that can be touched and held are often given much greater importance.
That doesn’t mean that all your products need to be offered physically – far from it! Instead, it would be better to show people who take swift action a simple physical product as a bonus, such as a branded cup of coffee, hat, t-shirt, or some other product that makes sense of your offer to your Dog Clients.
This does two things. First, it makes people act faster because they know that the physical product is probably a tiny amount (Vs. a digital one you know as much as you can like realistically). Secondly, physical products they can touch are essential.
As crazy as it sounds, a $2,000 web service can only be converted if you offer a brand-new coffee beetle or t-shirt. You can also make conversions MUCH more at lower prices if you give something you perceive as worth as much or more than what you buy. For instance, you may sell a $19 per month Dog newsletter and provide a free T-shirt to your new subscriber. In some cases, more than doubles your transactions because they believe it’s worth/value to be more than the first month’s price, our conversions have grown to an almost unbelievable level several times.
Another example is if you sold a $29 telephone case with a free charging cable. Since many of those sell for around 29 dollars, the perceived value is enormous although only one or two dollars can be added to your price (and still give you huge margins).
For the services you offer to your pooch clients, you can do the same thing. For example, a free cellular clip lens, could be provided to purchase a specific web video (which could be justified in shooting professional videos.
You can offer a free towel or sweatband for a one-month gym membership as a trial for an offline physical product or service example.
You would be shocked by how your conversion can jump even for higher prices and how they can help your lower-priced offers, probably more shocked.
It is funny how even $ 10 free sales for a $1,000 product can be increased by the physical freebie. It’s also amazing to witness conversions that take place on a lower-priced recurring offer by offering something of value more than the initial payment (doesn’t mean that it has to cost you more than if you bought it elsewhere).
Right here, this marketing trick was responsible for some of our largest manufacturers and others. So you could say that you could build an entire business here.
Consider adding physical products to your offerings as bonuses as they can increase conversion for both low and high-priced products and services tremendously.
See his book for other great marketing ideas that help you increase your conversions and expand your business: After $100 million in sales over 20 years, 50 marketing tips & tricks have been learned! .
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