Dog Business owners frequently speak more than they listen. However, when it comes to closing deals, listening is often more effective than talking. Why not just ask your prospects what they want instead of overthinking and brainstorming? You’d probably be astonished at how simple it is to sell them something they already say they want or need.
Instead of trying to persuade them to buy a specific SEO package to help rank their site, if you’re providing a variety of online marketing or web services, why not ask them what their main business difficulties are right now? You may discover that they are unconcerned with their rating and are instead preoccupied with anything else. Concentrate on their social media, e-mail list management, or any service you could provide for them.
When someone tells you about their problems, ask them what they think it would mean for their business if those problems were resolved, and then how much more money they think they could make if everything was fixed and working well. This allows THEM to tell YOU how essential those services are to them, rather than you have to persuade them of the value you can provide. The more you talk about yourself or your services rather than listen to what they need, the less likely you will get those sales.
As an added plus, this strategy works for both new customers and existing clients to whom you might sell additional products. For example, you might discover that all of your clients of one service are virtually clamouring to buy another if only you offered it! And it may be quite simple for you to either offer or outsource this service.
After years of not selling them anything else, one of our clients was able to nearly double his net income simply by inquiring what his current clients also wanted… and then merely offering them that! Most firms leave a lot of money on the table, which is incredible (We’re all guilty of it from time to time.) You can also be shocked by what your clients say they want, because it may be very different from what you expect.
Solicit feedback from your prospects and clients about their wants and what would be most beneficial to them, and then deliver a product or service that meets those demands. To get the most sales, listen more than you talk.
Check out this programme that helps you build out your sales funnel for extra help mapping out your upsells and sales funnels so you can look at how you can grow your business. Free Funnel Builder & Analyzer from BizFire.
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