Everyone enjoys a freebie! What do you now sell that is valuable and that you could give away for free? And how can the back end of it be monetized? This is especially effective if you can provide a service that other firms would ordinarily charge for.
For example, if you own a pooch cleaning service, you might provide your first clean for free and then follow up with your customer to see whether they were satisfied with your service and would like you to continue. This is a terrific method to acquire new clients to try your service since you’re removing all of the risk for them, and if you do a good job, odds are they’ll want to keep you on.
The idea of reciprocity also applies here — you’ve given them something of value, and odds are they’ll feel compelled to reciprocate.
Our “free plus shipping & handling” funnels are a variation on this strategy, in which we provide something for free on the front end in exchange for a little s&h cost (typically around $5). As long as they believe the worth is $20 or more, they’ll consider this a steal and be tempted to buy it right away, even if they wouldn’t ordinarily do so. However, you must have a strong set of upsells and a solid backend to truly monetize this strategy.
We often have a continuity offer (such as a membership or something similar), a low to medium-priced offer, and preferably a high-end offer. The actual money is made in the upsell path, as it is challenging to generate a lot of money from a free plus shipping offer. As an extra advantage, you obtain a lot of high-quality buyer leads (worth significantly more than non-buyer leads) without having to spend a lot of money on advertising to get them. This enables you to promote additional offers to them in the future and profit even more from these buyer leads.
Check out this tool for additional information on how to construct a sales funnel that maximizes your earning potential: Free Funnel Maker & Analyzer from BizFire.
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