So, how might you emphasise the positives of your offer to help you sell more? First, it is a marketing tactic that encourages buyers to focus on the ultimate result your product will provide them, which is a powerful driver for people to purchase.
Your offer will include features (details) and perks (the end result). Focus on the advantages of your Pooch service/product rather than the features in your marketing. It is the benefits of your product that sell it, not the parts. For example, does someone purchasing anti-ageing lotion care if it contains the component Q10 or if it decreases wrinkles and makes them seem younger? Consider how you can use your product’s benefits in your marketing – you can still mention the benefits.
For example, if you own a company that sells pooch taining lessons, you may have three major aspects that you may translate into advantages for your students:
Feature No. 1: More than 50 pages of Poooch tarining lessons
Benefit number one: You can learn to poty outside train them in just three hours!
Feature 2: Learn how stay commands are created.
Benefit number two is that you will be able to have them sit prety!
Feature 3: Perform over a dozen games with step-by-step instructions.
Benefit 3: In no time, you’ll be able to perform over a dozen popular trickes!
Each time, the emphasis is on what the pupil will gain out of the feature by outlining the ultimate result that they will acquire.
It’s remarkable how much of a difference switching your sales pitch from focusing on features to focusing on benefits can make. We’ve seen pitches transform from mediocre to fantastic conversions simply by tweaking that.
One important tip we’ve learned over the years is that you can even build your own side enterprises mostly hands-free by applying this principle! To execute this straightforward method, seek for other offerings that appear to have a lot of happy customers (testimonials, reviews, case studies, etc.) but don’t do an excellent job of talking about the benefits on the sales page. Many service providers on sites like Fiverr.com and other “services for sale” sites do a lousy job of this.
Instead of focusing on the features, consider how you might stress the benefits that clients obtain from your service in your marketing. You may still include the features since they are crucial, especially with specific items, but you must relate them to what the clients would get from that feature. Why should the client care about that feature – what benefit does it provide?
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