Selling digital items like digital books or videos (or even services) can be incredible, as they frequently convey a lot higher margins than actual physical ones. People place a lot higher worth on genuine products that they can touch and hold.
This doesn’t imply that you have to bring every one of your items to the table as physical ones–a long way from it! All things being equal, you ought to consider offering an actual essential item like a branded dog cup, cap, shirt, or some other item that bodes well with your offer, as a little something extra for the individuals who make a move quick.
This will do two things.
First, it makes individuals make a move quickly because they know there’s most likely a limited amount of the actual items(versus a digital one that they realize you can have a sizeable amount as you need).
Second, they place a high worth on actual objects that they can touch.
This may sound insane; you can increase conversions on a $2,000 web service basically by offering a branded espresso cup or shirt as a little something extra. Moreover, you can even increase conversions MUCH more on lower valued services where you part with something they see to be of so much value or more than what they’re purchasing.
For instance, you could sell a $19/month newsletter and give a free T-shirt away with any new subscription. That alone can more than double your subscriptions because they think the shirt is worth more than the $19/mth they paid (and they’ll regularly stay for more extended periods of time getting you much more cash). We incorporated an actual item once as a little something extra to an enrollment offer, which had a clear worth to be more than the main month’s cost. It expanded our conversions many, many times over to an unbelievable amount.
Another model would be on the off chance that you sold a store-branded telephone case for $29 and incorporated a free charging cable with it. Since many of those sell for $29 themselves, the apparent estimation of the offer is immense, even though it may just add a dollar or two to your expenses (and still give you huge margins).
You can use the same idea for the services you offer. For example, you could provide a free cell clip-on lense with any dog training video purchase(legitimizing it in a way where they could shoot proficient looking videos themselves from their telephone).
For an offline service model, you could offer a free leash only for trying a dog training class as part of the total price.
You’d be stunned at how your conversions can increase your higher-priced services and likely more stunned at the amount they can help your lower valued services.
It’s interesting how even a $10 gift can increase sales for a $1,000 item. Similarly, it’s astonishing to see sales soar on lower prices repeating offers by offering something that is seen to have more value (it doesn’t mean it needs to set you back more, simply that the apparent worth that they get, somewhere else would be more).
This advertising trick is responsible for a more significant portion of our greatest cash producers out there, just like other people we know. One may say that you might create a total business off of this tip here.
So consider adding actual items as rewards to your offers, as they can massively expand sales for both low and expensive items and services.
For other extraordinary advertising thoughts to help you increase your sales and develop your business, look at his book: 50 Marketing Tips and Tricks Learned After $100 Million in Sales Over 20 Years!.
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