So, how will you be able to charge more for your Pooch services? How can you raise your pricing and yet have people waiting in line to buy from you? Changing your offer from a basic product/service to a done-for-you offer is a straightforward approach. But what exactly does this imply? Take a look at the sample below.
Instead of charging $5 per piece, say you charge $497 to $997+ for five articles, a blog, posting the articles, optimising them for their keywords, and a custom graphic. The first example only provides you with a $2 return if you outsource a $5 piece for $3, or if you write it yourself, you’d be trading $5 for 30 minutes at best, a portion of your time ($10 per hour on the high end if you’re lightning fast).
If you wanted to give the second, more excellent example, you could outsource the articles for $15, spend $10 on Fiverr.com for unique images, and spend $25 to $50 on a bespoke blog with SEO (blogger.com blogs, for instance, can be made in a matter of minutes). That’s a profit of $400 to $950 on a raw cost of $50 to $100. Alternatively, if you did most of the work yourself, you’d be looking at 3 to 5 hours of work, quickly placing you in the $100 to $200 per hour region, vs $10 per hour merely selling a $5 article.
So, consider what you may include in your offering or bundle it with, to make it more premium. Alternatively, consider how you might make your offer more “done-for-you” and price it accordingly. The kicker is that customers prefer to purchase a premium offer over an introductory offer since it is more enticing and “done-for-you” than an item they would have to do themselves. Plus, because fewer individuals provide premium services/offers, you’ll compete against fewer people.
This isn’t limited to services; it can be used for nearly any Pooch product.
For example, instead of merely selling a weight-loss book, you might also sell a product or programme that sends customers daily workouts by e-mail, a mobile app, software, or other means. So instead of someone reading about how to lose weight, you may make it easier and “done for them” by offering them a system where all they have to do is follow the daily advice. Alternatively, instead of selling a 50-cent apple at a gas station, may sell a pre-sliced apple with caramel dipping sauce may be sold for $4+. (even though the raw cost is only a tinge more than the standard apple).
We designed software that lets individuals execute many of those duties instead of offering a course on how to rank on search engines and acquire traffic, which would be difficult to sell even at the $25 to $50 level. And, rather than needing to struggle to sell a course for $25 to $50, we can charge $997 to $2,997 every year. Moreover, we can do so since it’s more “done for you” and takes the end-user significantly less time.
Another Idea
A real estate investment teacher we know marketed numerous courses on how to invest in real estate at one time, which is a comparative example outside of software. Most of these courses were initially on the low end of the pricing spectrum, but she was able to transform them into “webinar training” and online courses, charging upwards of $997, but she didn’t stop there. She collaborated with one of us to design software that assisted her in teaching and selling it for roughly $4,000 apiece. She didn’t stop there, though. She then combined all of her knowledge and skills into an offer that was as hands-off as possible for the user. That was achieved by setting up a proposal in which you could buy a $25,000 package that included a ride on a bus with other people. Tour hundreds of properties in a day that they’ve already done the math on and know are great buys, and then make bids on the spot with bankers, realtors, mortgage brokers, and other real estate professionals all in one place. Granted, this wasn’t for the typical mom and pop investor. Still, for some significant investors, especially those from other countries hoping to profit from the U.S. market at the time, it was a chance to get in as quickly as possible. They were also prepared to pay for it.
It doesn’t have to always start with your product or service to make any offer more premium or done for you! You can look at current service providers or goods, see how you can improve them or make them more “done for you,” and then try to build a partnership with them or employ an outsourced provider to do the job for service. Without creating your offer initially, a few easy adjustments to their package/offer and sales speech may convert a $5 request into a $500 or even $5,000 offer!
Start thinking about how you can use this to your company now. How can you make your service more premium or “done-for-you” by including extra features or combining your items to provide greater value? This allows you to significantly raise your prices, with premium pricing reflecting a premium product.
Now that you’ve come up with a premium product concept, do you need some help generating leads to sell it to? Check out this fantastic tool for use with how to obtain information to market your product or service. Domain Lead Pro is a programme that allows you to take control.
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